![]() Then, you can send them a direct message or email asking them to launch your product on Product Hunt at a select day and time. Typically, you want to find your Hunter and pitch them your idea. Once you are ready to get started, the first thing to do is to secure your Hunter because they will create your product page for you. How to prepare for a Product Hunt launch How to create a Product Page on Product Hunt Once you are familiar with these terms, you’re ready to start prepping your Product Hunt launch. The goal is to get the largest volume of upvotes and comments. Voting is how the community engages with your product. The more upvotes and comments your product has, the higher the ranking. Ranking is a measure of your product’s popularity or success, as each day is basically a competition. Community Supporter engagement is worth more for the ranking algorithms than Maker engagement. The Community (or Supporters) is the product community, made up of the people who engage with the platform through actions like upvoting and commenting. The Maker can vary, but typically most companies will include the CEO, someone from the product team, and somebody from marketing. Instead, the remaining team members can interact with the page as a part of The Community to help boost the ranking algorithm for your product. Even if you have a team of 15 people, for example, you want to list only a few as official Makers because Makers have less sway with the ranking algorithms. Best practice is to have two to four makers. The Maker is essentially the product owner, or the person who created the product. Choosing an established Hunter with a lot of followers will increase your reach. All of the followers of the Hunter will get notified when the product goes live. The key thing to look for in a Hunter is that they have front page privileges and a solid following. The Hunter is the member of the community who creates the product page and has the privileges to post to the front page of Product Hunt. This is also where people can engage with your product. If you are new to Product Hunt, let’s start by defining some of the most important terms.Įach product on Product Hunt has its own Product Page where all its related information lives. ![]() Watch Roy's original (entertaining) Product Hunt launch talk below or read on for full Product Hunt launch breakdown: In the following how-to guide, Roy helps us answer the most common questions about how to have a successful launch on Product Hunt and what hacks and tips can actually help you rank at the top. ![]() It just takes doing the right preparation, knowing the right etiquette and applying the right tactics. And the truth is, according to Roy - it’s actually not as hard as you think. Roy is the Director of Growth at Wilco and a longtime growth marketer, who has launched many top-ranking products on the platform and counseled ~50 startup founders on how to do it. “ I should actually call this short deck ‘Demystifying Launching on Product Hunt’," said Roy Povarchik, as we sat down to discuss his tips and tricks for successfully making the top 3 on a given day of launching on Product Hunt. Raise your hand if you’ve waivered over the idea to launch your product this way you’re not alone. That’s probably what makes launching on Product Hunt exhilarating, stressful, anxiety-inducing and challenging, all at once. There’s nothing like competition to get yourself moving - and there’s nothing quite like the daily competition over at Product Hunt, where at the strike of midnight, companies embark on a 24 hour race to reach the top of the leaderboard as Product of the Day.
0 Comments
Leave a Reply. |